When a blockchain-gaming startup approached innovation strategist Brezovszki Máté, they had a clear vision - to build an in-game marketplace and utility token that players would love and investors would back.
What they didn’t have?
A legal roadmap. A compliant token model. A story investors could believe in.
With MiCA regulation approaching fast, the team needed help turning their ambition into something sustainable - and legally viable.
Like many Web3 founders, the team had hit a wall:
but clashed with financial instrument rules under MiCA
confusing for investors, risky for regulators
full of marketing claims they couldn’t substantiate
all at once
Máté worked closely with the founders to redesign their token model - ensuring it not only rewarded gameplay and supported the in-game economy, but also fit within MiCA’s framework. He introduced phased token sales, integrated licensing triggers, and connected them with the right custodians and vendors.
KALM’s content and compliance wings took over the messaging layer - transforming legal risks into a credible investor narrative. From pitch decks to whitepapers, every word was tailored to survive both due diligence and Discord.
Together, the team co-built a sleek web hub where users could explore token utility, access demos, and get updates in plain English. KALM created blog content, FAQ pages, and ecosystem explainers, while Máté provided sentiment research to keep it all market-relevant.
While KALM structured lead generation campaigns for both VCs and gamers, Máté hosted roundtables - inviting regulators, developers, and ecosystem voices to pressure-test the project and showcase transparency.
With regulations in flux, Máté continued iterating on token mechanics and governance options. KALM monitored public messaging and disclosures, updating materials in real-time to stay ahead of compliance shifts.
✅ A fully compliant token model that could survive legal review
✅ A whitepaper and pitch that investors actually read - and respected
✅ A brand story that was clear, exciting, and regulator-friendly
✅ Faster access to capital, stronger user traction, and no legal drama
Because innovation needs scaffolding - not improvisation.
And regulation is just another design layer - if you know how to use it.
