tokeportal.com is a fully licensed European crowdfunding service provider (ECSP), regulated by the Malta Financial Services Authority (MFSA) and backed by a founding team from Hungary. As a pioneer in equity crowdfunding within the CEE region, the platform aimed to scale its visibility in Malta and across Europe, under the unified regulatory framework of the ECSP Regulation (EU 2020/1503).
With operations rooted in compliance and community, the next step was clear: establish a digital presence in Malta that speaks to both investors and project owners - while maintaining strict regulatory alignment.
❌ Their local brand voice didn’t yet exist in English which limited cross-border trust and accessibility
❌ Their funnel was optimized for the Hungarian market but not for international project owners or investors
❌ Their existing marketing stack lacked regulatory scaffolding making MFSA compliance harder to prove - or archive
❌ They needed visibility, education, and onboarding across languages, jurisdictions, and asset classes - all at once
KALM created Malta-facing Facebook and LinkedIn profiles, connected to dedicated campaign flows, investor CTAs, and newsletter capture - all in English, all ECSP-compliant.
We rewrote disclaimers, reformatted CTAs, and helped structure compliant copy across website, emails, and investor outreach - aligned with MiFID II, ECSP, and MFSA standards.
A full English content calendar was rolled out, featuring investor education, success stories, and campaign spotlights - each piece vetted by legal, archived for recordkeeping, and tuned for SEO.
While KALM handled Malta-specific visibility, the Hungarian in-house team continued managing broader brand direction. Shared templates, audit-proof workflows, and weekly syncs kept it all connected.
We implemented a modular system of risk warnings, approval checklists, and content tagging to support long-term scalability across multiple European markets.
✅ A scalable, English-language digital presence built on regulatory best practices
✅ Investor- and founder-friendly messaging rooted in ECSP rules
✅ Full alignment between in-house and outsourced marketing efforts
✅ Ready-to-deploy frameworks for future campaign launches and platform growth
Because regulation is not a limitation - it’s a launch framework.
And in cross-border crowdfunding, clarity wins trust.
